AI Insights · Timothy · January 2025
Top 5 Social Networking Apps in Australia: Q4 2024 Performance
Explore the performance trends of leading social networking apps in Australia during Q4 2024, based on Sensor Tower data.
In the fourth quarter of 2024, the top social networking applications in Australia showcased varied performance trends on a unified platform. Here's an overview based on data from Sensor Tower.
Threads from Instagram, Inc. saw weekly downloads fluctuate, peaking at around 83K in late October. The app's active users increased throughout the quarter, reaching nearly 2.9M by the end of December.
WhatsApp Messenger maintained a stable download pattern, with numbers ranging from 42K to 52K weekly. Its active user base saw a gradual decline, starting from 14.5M and concluding the quarter at approximately 14.2M.
Facebook by Meta Platforms, Inc. experienced consistent weekly revenue, averaging around $50K. Downloads increased towards the end of the quarter, reaching over 54K. Active users remained stable, hovering around 18M.
Telegram Messenger noted a significant weekly revenue surge in late October, peaking at $48K. Downloads remained steady, with a slight increase in late November. Active users saw a minor rise, ending the quarter just under 2M.
Life360: Stay Connected & Safe reached a revenue peak of $122K in late November. The app's downloads showed a noticeable increase in December, with weekly numbers reaching 34K. Active users fluctuated, closing the quarter at approximately 1.37M.
These insights highlight the dynamic nature of the social networking app market in Australia, with more detailed analytics available through Sensor Tower.